For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

For the first time, researchers have successfully connected a functioning liver from a genetically modified pig to a human body.* In a step toward testing the procedure in living people, a team at the ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

If you’d like to pursue being a researcher or scientist by profession, it’s helpful to understand the best way to develop hypotheses and test them to determine results. And even if you don’t decide to ...

As popular mistrust of expert opinion grows, we increasingly encounter the following skeptical argument about science: ...

Carol Miranda paid a surgeon in Los Angeles thousands of dollars last year to permanently change her eye color from dark brown to hazel. Miranda, a now 49-year-old sales associate, had dreamed since ...

Sham controls can be integral to CV device trials, providing a unique way to overcome the placebo effect, but they also present an ethical minefield of concerns that merit close consideration, a new ...