Marketing

If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?

In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads, brochures, and publications, and they set up booths at events. The skills required didn't ...
Forbes

15 Ways To Break Down Silos Between Sales And Marketing

Sales teams depend on their marketing peers to handle branding to gain exposure for the business and generate leads. For the sales team to be able to convert these leads into sales, open and clear ...
Forbes

How To Boost Your Sales Team’s Skills And Effectiveness

A company’s success heavily depends on its sales teams’ ability to close deals. While the initial sales training companies offer is a great start, continuous investment in the development of employees ...
Business Wire

CMTC Helps Duct Cleaning Company Grow Their Business With HR, Sales, & Marketing Training

TORRANCE, Calif.--(BUSINESS WIRE)--California Manufacturing Technology Consulting® (CMTC) engaged with Action Duct two years ago to help them develop a formal sales training program. Since then, ...