The most expensive Rolex Datejust ever sold at auction was a Reference 6305 from 1955 that once belonged to Konrad Adenauer, the first Chancellor of the Federal Republic of Germany. While Adenauer, ...

Quick Take: A handful of Rolex watches got updates this year, including the iconic Datejust. This is one of the most recognizable timepieces in history, and for Baselworld 2019 Rolex introduced a new ...

Editor’s Note: The above taxonomy is Rolex’s own. For our purposes, we’ve separated the Explorer and Explorer II, as they’re two very different watches and occupy unique positions in Rolex’s overall ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

There's a misconception that you have to be a millionaire, or at least very wealthy, to own a Rolex. In reality, the average income of Rolex watch owners in 2023 ranged between $100,000 to $150,000.