Hearing repetitive brand names like Coca-Cola, Hubba Bubba and Tostitos may elicit positive feelings and increase consumers’ intention to purchase, suggests a new study published in the Journal of ...

Everyone has that one sound that makes their skin crawl. Maybe it is a colleague who keeps clicking a pen during a meeting, or someone chewing loudly beside you on a quiet train. These everyday noises ...

If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic ...

Do certain daily sounds trigger an over-the-top emotional reaction, but yet don’t seem to bother anyone else? This is the case with misophonia-- a strong dislike or hatred of specific sounds.

Certain everyday sounds trigger intense emotional and physical reactions in some individuals due to abnormal brain connections between auditory and emotional regions. This condition, misophonia, ...