When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

Every comment about your business online – whether positive or negative – represents a valuable learning opportunity. When ...

Is it possible to be so focused on your business that you lose sight of the very people you are trying to win over – your customers? I believe it happens more often than we think. As an entrepreneur, ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

We get lost in the dollar signs too much, which distract us from what is really going on. A radical technological shift (the mainstream adoption of blockchain technology) meets a cultural shift (the ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

In today’s increasing competitive landscape where people have more choices than ever, building and maintaining meaningful relationships with key stakeholders is critical. With fewer and scaled back in ...

B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. One thing in our lives that majorly affects us is our relationship with other people — not ...