How to create value and develop customers with marketing. There are a number of things that we can do in order to build a ...

This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, ...

7. Offer key customers glimpses ‘behind the scenes.’ It is common for progressive companies to have innovation departments where new customer programs are tested before a companywide rollout.

At the end of 2023, J.D. Power released the results of its Electric Utility Business Customer Satisfaction Survey, giving utilities a glimpse into how their customers really feel. With approval ...

To develop loyalty with new customers, however, successful brands understand the importance of developing an ongoing marketing strategy that goes beyond the short holiday selling window. This year, ...

The secret to meaningful customer relationships isn’t a secret at all. It’s consistency, curiosity and the courage to treat people like people. So get rid of the rehearsed scripts, ...

In short, business customers want a close relationship with a seller when they are buying something that makes them dependent on the seller. If you think about it, this makes perfect sense. When a ...

Relationship marketing is about building long-term, meaningful relationships that go beyond transactions. The most successful brands in relationship marketing truly connect with their customers on an ...

Is it about creating a logo, picking a color scheme, choosing stationery letterhead that will help customers recognize your business or product? For Jeremiah Gardner, author of “The Lean Brand ...