In an era of declining margins, retailers are looking to build high value relationships with customers that don't necessarily ...

In a business world driven by change and uncertainty, relationships remain the most enduring and valuable currency we have.

Discover the essentials of business relations, featuring stakeholders, trust, and communication strategies critical to ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

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Brent Polacheck, owner of Polacheck’s Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success. Polacheck’s Jewelers ...

Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and brands now have the daunting task of giving consumers a compelling reason to stay.

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

The segment of digital ticketing platforms purpose-built for primary to 12th-grade schools and universities is more competitive than one might assume, as several companies race to be the service ...

Businesses should move away from the outdated “the customer is always right” mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here’s how to ...

In my experience in business, I have learned that brands are dependent on people first. Customers are your most important people since customers tend to take their relationship with a brand personally ...