In a business world driven by change and uncertainty, relationships remain the most enduring and valuable currency we have.

In a world where uncertainty is certain, prioritizing people and relationships is an investment no business can afford to ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

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Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and brands now have the daunting task of giving consumers a compelling reason to stay.

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

The segment of digital ticketing platforms purpose-built for primary to 12th-grade schools and universities is more competitive than one might assume, as several companies race to be the service ...

Brent Polacheck, owner of Polacheck’s Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success. Polacheck’s Jewelers ...

In my experience in business, I have learned that brands are dependent on people first. Customers are your most important people since customers tend to take their relationship with a brand personally ...

Tips from Business Owners Strong supplier relationships can make or break a business, yet many companies still treat vendors ...