Building brand affinity generally requires the company to spend years creating positive, engaging touchpoints between it and the target audience. Here are three tips for building a long-term ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, focusing on quality and personalized experiences.

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. We celebrate relationships throughout the year ...

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Expensive purchases—like an engagement ring—can sometimes seem like a ...

For those of you who read this column with any regularity, today’s title might seem a bit strange. I focus a great deal on the value of relationships, and advertising seems to be somewhat clinical in ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

For businesses that focus on developing relationships with their customers, opportunities abound for developing a loyal customer base. These days, customers have more choices than ever before when it ...

Consumer packaged goods companies (CPGs) were traditionally unable to develop direct relationships with their customers. They prioritized their relationships with retailers above all others. After all ...

(By James Bahm) One good thing about Radio Sales is that the AE is, most likely, the customer’s single point of contact for the duration of your relationship. You receive information from billing, ...