Establishing a long-term relationship with customers is as important, if not more important, than getting sales from new customers. For example, in the automobile business, ...

The idea of forming joint planning relationships with customers scares many business leaders. Whether they've been burned by past customer relationships or simply view customers as “necessary ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...

This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, ...

How To Build Personal Relationships with Customers: What Is CRM? So while everyone seemingly understands the importance of customer relationships, they have come a long way in a short time.

Is it possible to be so focused on your business that you lose sight of the very people... How To Maintain a Relationship With Your Customers by Learning What They Need ...

The more people who communicate with a client, the more important it is that you deliver a consistent message – these three promises will not only improve your company’s relationship with its ...

Here are three tips for building a long-term relationship with your target audience. Newsletters Games Share a News Tip. ... build the relationship with your customer before they are even customers.

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn't ...

On the Harvard Business Review, Matt Dixon and Lara Ponomareff wrote a piece that caught my eye, Why Your Customers Don’t Want to Talk to You. Consumers increasingly prefer self-service, and the aut ...

Success in electronic commerce is about building a relationship between customer and company. There's a lesson to be learned from Amazon.com.

At the end of 2023, J.D. Power released the results of its Electric Utility Business Customer Satisfaction Survey, giving utilities a glimpse into how their customers really feel. With approval ...