ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker detailed ...

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact information, lowering conversion rates.

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Procurement has shifted from a cost-control function to a strategic driver of innovation and resilience in response to geopolitical shifts, tariffs and environmental volatility. However, supplier ...

Relationship marketing company MRM has launched AI Relationship Management (ARM) to help companies build and sustain customer relationships in the era of artificial intelligence. It is designed ...