When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new comprehensive ...

The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

Variable current will generate inductance, capacitance, and their related properties of inductive and capacitive reactance. Although there's no energy loss that directly results from these properties, ...

Most of us do not like to be told what to do. From toddlers adamant about choosing their own bedtimes to adults who should have grown out of it, it's a fact that when faced with advice, instructions, ...

Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change. The longest running off-Broadway musical ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

When was the last time you gave someone advice that, later, proved both to be (a) right and (b) followed? Let's say your friend is spending too much on some home repairs (in your opinion). You’ve got ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...