Ube and purple sweet potatoes may look similar, but they are entirely different tubers with unique flavors and textures. A ...

These days, it seems to be everywhere—from Trader Joe’s ube pancake and waffle mixes to Starbucks’ 2026 spring drink lineup.

From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a staple in the Philippines and Japan, but beloved throughout—and beyond—the ...

Move over taro, we're ube-r excited to see this purple yam reach the Treasure Coast from the Philippines. Find this trending ...

Global demand for ube is rising, but the crop is vulnerable to erratic weather, prompting some farmers to switch to more resilient alternatives.

Watch as a single Stokes purple sweet potato transforms from a store-bought tuber into a mature plant bearing vibrant, purple ...

There’s something incredibly comforting about a warm bowl of soup, especially when it’s as vibrant and nourishing as this purple yam soup. This recipe is made with roasted purple yams, carrots, sweet ...

World foods brand Tropical Sun has expanded its snacking portfolio with the launch of a new 300g tub of Purple Sweet Potato ...