Adidas, Nike, and PUMA have unveiled national team kits for the 2026 FIFA World Cup, collectively outfitting over 75% of the ...

From AI-powered smart apparel to sensor-enabled running shoes, the global sportswear industry is rapidly transforming into a ...

Discover how two brothers turned a family shoe business into the global sportswear giants Adidas and Puma after one of ...

There are those who assure that there is no love equal to which two brothers can express. However, the German brothers Adolf and Rudolf Dassler staged a fierce and relentless fight due to the great ...

Adidas appears to be readying to name a successor to Kasper Rørsted by poaching a new chief executive officer from a competitor: Puma leader Bjørn Gulden. Adidas AG confirmed Friday that it is ...

From Guinness to Kith and Adidas, these are the brands collaborating with and launching new collections inspired by the 2026 ...

Puma ready to make strong push for Cherki’s signature as his Adidas deal expires this summerMan City playmaker could enter ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...

Puma ready to make strong push for Cherki’s signature as his Adidas deal expires this summer Man City playmaker could enter ...