Advertising techniques are the proven creative and psychological tools that make your ads grab attention, build trust and drive action, whether you’re running a $50 Facebook marketing campaign or a ...

Consider the nonprofit organizations that get the most buzz, like the Make-A-Wish Foundation, the ALS Association and Girl Scouts of the USA. Their use of smart, targeted marketing techniques have ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

According to HubSpot’s S tate of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to ...