Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

Newswise — This research examines how a ubiquitous logo design element—interstitial space—affects consumers’ perceptions of whether a brand’s products are hedonic or utilitarian. Seven preregistered ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

One of the defining features of humanity that separates us from other life forms is our ability to create language - not only verbal but written. Plants use chemicals, animals verbalize and rely on ...

For luxury leather goods brands, a logo is essentially a “calling card.” For Louis Vuitton, it’s the interlocking L and V. Coach is synonymous with the horse and buggy. When Celine removed the accent ...

Welbilt, Inc., a leading global supplier of commercial foodservice equipment, will unveil new logos for its product and service brands at the National Restaurant Association (NRA) Show in Chicago, May ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?