Powerade's bold blue label promises 50% more electrolytes than the competition. However, a new lawsuit says the figure is more of a marketing spin than a scientific fact. Coca-Cola is facing a class ...
Modify the claim“50% more electrolytes vs. the leading sports drink” to state“50% more electrolytes vs. Gatorade Thirst Quencher”; and Modify its video advertising to avoid conveying the implied ...
Powerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a comprehensive overhaul under new management. As part of the ...
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