AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. The site will be showing ads in the U.S. to start, and they’ll be formatted as ...

Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across ...

In a rare move for Silicon Valley, the $18 billion AI search startup Perplexity has officially walked away from advertising. The company is abandoning the sponsored placements it began testing in 2024 ...

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers ...

The race to monetize artificial intelligence is getting more intense, but not everyone is following the same path. To make up for the high costs of running large language models, some big tech ...

Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months, the startup confirmed to ADWEEK. Patel joined Perplexity in December 2024, and ...

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – ...

“The site will start showing ads in the U.S. to start, and they’ll be formatted as ‘sponsored follow-up questions.’ (E.g., ‘How can I use LinkedIn to enhance my job search?’) These ads will be ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, ...

Perplexity CEO Aravind Srinivas openly admitted the company is building its new browser, Comet, to collect user data for ad targeting. Unlike others, Perplexity is refreshingly upfront about its plan ...