These are not the face tattoos your mother warned you about — but maybe she should have. Beauty chasers are suddenly shelling out hundreds of dollars for something called “semipermanent blush,” a new ...

A new ‘it’ semi-permanent beauty trend seems to be taking over. Whilst microblading your eyebrows has been around for a while, cheek blush tattooing is the new hot trend. But what is it?

Now, if the sound of that scares you a little, that’s fair. Still, if you’re intrigued, we asked semi-permanent makeup artist and PermaLine Cosmetics founder Emilia Berry and cosmetic tattoo artist ...

If you've got a full rotation of lip stains, lip glosses, and tinted lip balms in your bag at all times and are rarely seen leaving the house without something defining your lips, we can see why ...

The pursuit of perfect lashes and dramatic eye looks has taken a dangerous turn, with beauty enthusiasts experiencing serious complications that can permanently affect their vision. What started as ...