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Turkey toothpaste market is home to 63 million adult consumers, 67% of which is suffering from gum problems(1). The penetration of gum specialist toothpaste; however, is as low as 4%(2); simply ...

GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...

Parodontax, a toothpaste brand known as Corsodyl in the UK, increased brand sales by releasing a creative film that taught people to take gum disease more seriously. We’re long-term subscribers to ...