With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.

Arbitron is taking its Portable People Meter (PPM) system wireless. The new PPM 360 meter uses cellular telephone technology to send in its data, so panelists will not have to dock the device at night ...

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

You've heard, by now, about Arbitron's new device for measuring radio listening: the portable people meter (PPM). It picks up electronically encoded signals from radio stations (even if they're heard ...

Although Arbitron’s Personal People Meter test in Houston began in January, the audience research firm is replacing all meters in the field. Why? Because daily hardware quality tests built into the ...