While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are ...

Oracle Corp agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle's efforts to drive growth through ...

Having acquired social marketing software-as-a-service company Vitrue in May, Oracle continued its acquisition of marketing tech companies today with B2B SaaS marketing provider Eloqua for roughly ...

Aspire Systems excels in Oracle Eloqua Marketing Automation, enabling businesses to optimize customer engagement and drive growth. We're delighted to achieve Oracle Eloqua Marketing Automation Oracle ...

Between October 2013 and February 2014 Oracle made three acquisitions that enhance the Oracle Marketing Cloud proposition. The first acquisition was Compendium for marketing content management; the ...

TechValidate believes it has a solution that integrates seamlessly with one of the industry's big players in the marketing software cloud space. The Emeryville, Calif., provider, led by CEO Brad ...

Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals like Salesforce.com and IBM in the red-hot software segment. Now generally ...