Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

PlaceIQ, a mobile location intelligence company, announced an integration with Oracle Data Cloud’s BlueKai Marketplace today, making their audience data available to Oracle users. “Location data now ...

When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the ...

Oracle Corp. yesterday unveiled the Oracle Data Cloud, a Data as a Service (DaaS) offering that's initially serving up marketing and social information to fuel "the next revolution in how applications ...

Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The feature works with data ...

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...