Inside a cassette is a long spool of plastic tape covered with a magnetic medium that holds the recording as analog magnetic ...

Formed in 2016, We Are Rewind is a French audio company that makes new-age audio players for cassette tapes.

There’s a certain magic to pressing play on a cassette. That quiet mechanical click. The hum of the spools spinning. The warm, slightly imperfect sound that follows, alive with texture, with history.

Similar to the resurgence of vinyl records — though to a lesser degree — the two-spooled, magnetic cassette tape hasn't quite stayed in the past.