Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics ...

Ogilvy's new hands-on CEO Andy Main is moving the legacy ad agency further into PR and consulting. Some insiders are unsettled and unsure of what the changes mean for the agency and their jobs. Main ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

Former Ogilvy Australia CEO Sally Kissane has joined Tumbleturn Marketing Advisory to lead its new partnership relationship ...

The high turnover of CEOs on Madison Avenue affects huge numbers of other executives. At the current rate, almost 50% of the largest agencies will have a new CEO within the next four years. If you’re ...

Pharma companies are rethinking the importance of corporate brands as the industry's work fighting COVID-19 offers an opening to boost their reputations. Kate Cronin, the newly tapped global CEO of ...

Consulting veteran Andy Main took the helm of Ogilvy in July and is now trying to turn around the WPP-owned ad agency that has struggled to stay relevant as demand for big TV ads declines. In his ...