Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns.

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Nike is banking on the star power of Kardashian to revitalize its women’s business and reassert cultural relevance amid ...

No company has a more keen eye in the athlete recruitment space than Nike - the global leader in sports footwear and apparel - who on the basketball court, leveraged NIL to sign the likes of ...

Skims, which launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. Nike, Inc. will report ...

MLB partnered with Nike to release the first-ever Nike-produced athletic sneakers for MLB, featuring designs inspired by the franchise's City Connect uniforms.

The new fitness brand was announced in February and is expected to include training apparel, footwear and accessories ...

Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

But the multiyear partnership isn’t just about toys ... “Activating the full power of Nike — from athletes to our communities — helps us engage and inspire kids to experience the enjoyment ...

The Lego Nike Dunk set will be the first product available, launching on 1 July 2025. The 1,180-piece set, designed for those aged 10 and up, includes a buildable Nike Dunk, a rotatable brick ...