Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Ford is taking a direct swing at sticker shock in American showrooms, rolling out an […] ...

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the electric midsize truck.

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

The Ford Motor Company is making a massive change to how it approaches electric vehicle engineering and production. On Monday, the automaker announced plans to invest roughly $5 billion between the ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

Ford Motor reported a big loss for 2025 because of its troubled electric vehicle division, which it has significantly scaled ...

Ford filed a patent for a new mode that could benefit off-road and work vehicles. The mode utilizes isolated braking technology to perform an act completely new to the auto industry. Ford vehicles ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...