Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Ford is taking a direct swing at sticker shock in American showrooms, rolling out an […] ...

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the electric midsize truck.

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

The Ford Motor Company is making a massive change to how it approaches electric vehicle engineering and production. On Monday, the automaker announced plans to invest roughly $5 billion between the ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

Ford Motor reported a big loss for 2025 because of its troubled electric vehicle division, which it has significantly scaled ...

Ford Motor Company announced this morning that it is making a $5 billion bet on its electric vehicle future. The payout is a $30,000 midsize electric pickup truck arriving as soon as 2027. The ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...