The FINANCIAL — Nestlé is strengthening its ice cream business in China with a RMB 100 million (more than CHF 15 million) investment in its factories in Tianjin and Guangzhou. The company has opened a ...
A range of new ice cream products has also been unveiled as part of the relaunch. The investment marks Nestle's return to advertising after several quiet years, with the company redoubling efforts to ...
Ice cream is a challenging category in China. More than 100 new ice cream products were launched in China in 2012. The industry is dominated by domestic giants Yili and Mengniu Dairy, as well as ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results