From NFL plays to college sports scores ... latest marketing maestro among the competitive and creative crowd. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Between the halftime show, pregame ceremonies and multi-million dollar commercials, there really is something for everyone. Those who watch the Super Bowl with an eye toward the commercials are in ...

While we wait for the conference championship games to be played, there are some things that we can start looking at for the Super Bowl -- commercials. In recent years, companies have begun ...

given the rising number of female viewers for the big game and the NFL in general in recent years,” Xu said. An ad from Rocket showed people dreaming of home and aimed to get the Super Bowl crow ...

The NFL is airing two Super Bowl commercials in 2025, one about girls flag football and the other entitled "Somebody." In this spot, Demario Davis, Arik Armstead, and Adam Thielen "partner with ...

The 2025 Super Bowl is expected to draw over 120 million viewers, with ad spots reaching a record cost of $8 million for 30 seconds. This poses a challenge for smaller brands, but major ...

With the opportunity to reach over 100 million people at once, companies will often put out their most unique or creative commercials for the NFL's big game. For some people, Super Bowl ...

Super Bowl commercials remain a time-honored tradition ... Last year, Wisconsin native and ex-NFL star J.J. Watt partnered with Dawn for the "Wash Party" sweepstakes where entrants could win ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.