Rockefeller Center has gone full courtside. In celebration of the NBA’s long-awaited return to NBC and debut on Peacock, the ...

Court, 30 Individual Team-Inspired Basketball Artwork, Photo-Ops, and Appearances by NBCUniversal Personalities and NBA Legends ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated ...

The NBA has officially introduced a new rule to the game: half-court heaves at the end of quarters will no longer count against a player’s shooting percentage. This adjustment by Adam Silver is ...

We are mere days from the start of the NBA regular season (finally) and we can say our fond goodbyes to the preseason. Before the games start to count in the standings and the true fun begins, we ...

The NBA is set to see a surge in long-range shot attempts after approving a rule change that alters how end-of-period heaves are recorded. As first reported by ESPN’s Shams Charania, beginning with ...

In 1995, Phoenix hosted the NBA All-Star Game at what was then American West Arena. Across the country, fans who tuned into ...

Court, 30 Individual Team-Inspired Basketball Artwork, Photo-Ops, and Appearances by NBCUniversal Personalities and NBA ...