During these last four years, my team has negotiated and managed over 1,000 subcontract agreements for marketing services for our clients. People often ask us how we get the results we do for our ...

Opinions expressed by Entrepreneur contributors are their own. So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget ...

Account managers and project managers are responsible for a section of the overall business of a company, but their roles are different. The account manager deals with one or more customer accounts on ...

A good account manager can make or break a relationship with a client. Thus, when writing an account manager cover letter, it pays to remember the importance of the role to the company doing the ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...