For the past few years, mini brands have been a huge toy trend that kids are obsessed with. The charm of these toys is they hide a collectible mini toy inside—but you never know which one you are ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

As soon as we saw the first clip from Ghostbusters: Afterlife, we knew what it meant. Paul Rudd’s encounter with sadistic miniature Stay-Puft marshmallow men doesn’t tell us whether or not the movie ...

Six-year-old Eleanor Workman got a gift recently. It was a mini Hatchimal, a toy shaped like an egg that costs about $4. You crack it open and there’s a little plastic figurine inside. She remembers ...