Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start?

Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a ...

Historically, banks in Ghana have placed heavy emphasis on relationship officers – personal bankers whose role is to retain and grow customer accounts through interpersonal connections. While ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is ...

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports.