Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kelly McMahon, vice president of demand at SpotX. Viewability is now the ...

To strengthen brand protections and media effectiveness on its platform, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Now, the social B2B app will offer ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

The Media Rating Council (MRC) released a draft of its proposed new Cross-Media Audience Measurement Standards, which addresses measurement of video ads and content delivered via TV, over-the-top (OTT ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...