Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...
Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...
What do players actually do when playing a game? This question is of utmost importance to game developers, after all, the success of their game will depend on players playing the game as they intended ...
The confectionery giant has also expanded its relationship with IPG. Even as brands lean into gaming as a way to reach younger consumers, thus far its been difficult to measure the effectiveness of ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, ...
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