Originally published by Sramana Mitra on LinkedIn: What's Marketo’s Roll-up Strategy? According to a recently published report, the Global Digital Marketing Software Market is expected to grow 13% ...

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday, then it would suddenly become a major player in the B2B marketing space. To be clear ...

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Adobe plans to bulk up on it digital marketing muscle by acquiring Marketo for $4.75 billion. The deal, announced Thursday, underscores Adobe’s expansion beyond its roots in software like Photoshop ...

Adobe could announce a deal for software company Marketo as soon as Thursday, according to people familiar with the matter. A transaction for Marketo will be in the range of $5 billion, one of the ...

Marketo shares surged after the company's initial public offering today, rising more than 50% from its offering price. Marketo, which provides marketing automation software, priced 6.06 million shares ...

Vista Equity Partners bought Marketo for $1.8 billion in 2016, taking it off the Nasdaq after an initial public offering three years earlier. Marketo's customers include Eventbrite, GE and Kaiser ...

Laura Mishima, senior director for corporate communications at Marketo, jokes that in her experience working with CRM technology (she was at Oracle Siebel for 12 years prior to joining Marketo three ...