When Levitt unveiled his radical theory in the 1960s, his hypothesis was that growth comes to a halt because of a failure of management. At the microeconomic level, he suggested that poor financial ...

Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs. by Theodore Levitt Every major industry was once a growth industry. But some that ...

Every year, a large majority of product launches fail. There’s debate about exactly what percentage—some say it is 75%, others claim it’s closer to 95%. Regardless of which number is right, there is ...