Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, the first AI-powered Lakehouse customer data platform (CDP), ...