Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party ...

Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did. Our executive team recently met for lunch in ...

If there's one thing I have learned this year, it's that everyone - every martech brand, every agency, thought leader, and expert think they know how you should do marketing right. And the truth is - ...

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to ...

In just a little over two weeks, B2B Marketing will be announcing the winners of our Martech Awards. Now in its third year, the Martech Awards celebrate all those transforming the B2B marketing ...

Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a ...

Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and ...

STAMFORD, Conn.--(BUSINESS WIRE)--Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...

We hoped, tentatively, at the start of 2021 that this year would mark the endgame for COVID: New vaccines and drugs were set to help us lower the risk of death and disease severity, and we expected to ...

Each year, B2B Marketing conducts a survey to understand what marketers will be focusing on for the year ahead. Conducted with Cogniclick, the survey presented 19 topics to participants, and asked ...

Jamie Kingsley, COO & cofounder at The PR Genius & founder of JTK Ventures, has delivered global coverage for over 300 Web3/AI projects. If you're a founder in the decentralized finance (DeFi) or ...

NEW YORK--(BUSINESS WIRE)--Pipedrive, the global sales-first CRM and intelligent revenue platform for small businesses, today announced the results of its annual State of Sales and Marketing report ...