For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957, announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance ...

Be it Garmin LiveScope, Lowrance Active Target 2 or Humminbird Mega Live 2, live sonar seems to have popped up on bass boats overnight, but saltwater anglers have not adopted it in similar numbers—at ...

If you want to try forward facing sonar on your boat or kayak this year, now is a great time to grab a transducer and graph because they’re on sale for hundreds off. Here are some great deals.