It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...

Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords ...

Some attorneys become obsessed with ranking for short keyphrases like “car accident lawyer.” However, long-tail keywords can be equally important—and they’re often less competitive. If you’re hungry ...

In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the game, you need to employ ...

Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

The following is an excerpt from SCORE Business TV’s episode on Search Engine Optimization (SEO). The complete TV show is available at: https://manasota.score.org ...

Long-tail search and keywording are not new. In fact, I first heard about this online marketing strategy 13 years ago when I was leading marketing for none other than a small search company called ...

Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or ...

Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions?