A few thoughts based on my own experiences and on some reports from others around the web. Most of this relates to people who already have the old Logos. If you are jumping in for the first time you ...

In a previous post, I examined the important issue of comparison prior art that emerged from the dispute between Columbia Sportswear and Seirus. This post will focus on another key issue from the case ...

The prognosticated primary logo change from the traditional "C" to the Bear is not a means to re-design the team's uniforms or any component of their principal design fields, the Bears clarified. "The ...

Yet another study is out regarding Kia’s now two-year-old logo and whether customers find it “confusing,” which will no doubt prompt another round of news stories mulling the "problem." Apparently ...

The electronics industry has always been plagued by too much jargon that is used to describe similar technologies. Try reading the packaging for several TV sets and you might see totally different ...