U.S. online beauty sales are nearing an annual total of 30 billion dollars. Yet consumer purchasing methods are undergoing rapid transformation. A rising number of customers now choose to watch live ...

Live shopping is fast becoming a popular way to sell online, but experts warn that the gamification of shopping and other auction tactics used to move product could fuel unhealthy habits.

Live stream shopping, blending social media and e-commerce, is helping small businesses grow while giving consumers a hands-on experience from home. U.S. live commerce sales have reached $50 billion, ...

The festival returns from July 4 to 26, featuring promotions, rewards, and immersive experiences. Read more at ...