LIV Golf's broadcast reach will extend to Japan, Canada and much of Europe thanks to a multiyear partnership with London-based sports entertainment platform DAZN, the golf league and streaming service announced on Thursday.

Callaway Golf becomes the first OEM to announce an equipment partnership with a LIV Golf team: Jon Rahm and Legion XIII.

DAZN will help distribute the LIV Golf+ service in more than 200 markets around the world. One of the global leaders in sports streaming has a new partnership to present to fans. On Friday, DAZN announced that it had reached a deal with LIV Golf to distribute that league and its content in hundreds of global territories.

LIV Golf, which launched nearly three years ago, is continuing to embed itself into golf's future by securing major broadcasting deals with DAZN and FOX this year