Top-shelf finishes in a shad profile make this one hard for bass and other game fish to pass up. This tried-and-true performer still owns the lipless market without a painful pinch at the cash ...

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Note: This is the final installment of the 3-part series. If you're going to go fishing, you gotta have some gear to tote the lures and fling them at targets while you're in the boat or on the bank.

Bill Lewis Lures Genuine Rat-L-Trap The distinctive rattle of the bait and the Ford station wagon from which Lewis sold his home-crafted baits together inspired the brand name that has become the ...

Lipless crankbaits are easy to identify by their flat body, pointed ends, internal rattles, and as the name implies, no lip. Often referred to as 'Rat-L-Traps' - as this was the original lipless ...

For years, ice anglers were told they had to downsize to catch fish. Fish are cold blooded and their metabolism slows in winter, so we need to use tiny lures to catch these fickle feeders, we thought.

It's an odd behavior. At a time when largemouth bass in Alabama lakes have their lowest metabolism of the year, and logically should be lethargic--literally slow as molasses in January, perhaps--they ...

Nick Hatfield had a great week qualifying for the final round of the 2025 BPT Heavy Hitters event at Smith Mountain Lake using a range of herring-imitating baits— a Megabass ONETEN SR jerkbait, a ...

From square bill to flat sided, these four crankbait styles each have a proven track record when it comes to triggering bass into biting. When it comes to catching bass, crankbaits deserve a treasured ...

When it comes to catching bass, crankbaits deserve a treasured spot in every anglers tackle tray. Lifelike in all attributes, including size, profile, sound, swimming action, and colour, the crankbait ...