Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ads.

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

With the majority of B2B buyers now being millennials or Gen Z – who are avid video consumers – LinkedIn is transitioning to a B2B streaming hub showcasing creator-led original video programs, said ...

LinkedIn ads can also be a potent tool for B2B marketing and even certain B2C scenarios, targeting professionals. To harness their full potential, one must adopt best practices and avoid common ...

Despite LinkedIn’s potential, many companies fail to use it effectively. Gaudet observes that a significant majority, specifically four out of five B2B companies experiencing stagnant growth ...

The company says it is also working to improve the platform’s product search functionality, which could help B2B brands connect with potential buyers. LinkedIn says there is a real appetite for ...

One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns. LinkedIn ...

Search Engine Land » PPC » LinkedIn expands video ads, AI tools to help B2B marketers Share LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its ...

Whether you’re a novice or an experienced social marketer, these tips will help you better harness the potential of B2B LinkedIn marketing campaigns. If you’re new to LinkedIn, or more ...

A potential ... LinkedIn. You can quickly do this by checking their profile to see their recent posts or engagements. Use automation tools Automation tools make it easier to optimize your ...

The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on the Rotonde Stage at Cannes Lions ...

Search Engine Land » PPC » How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns Share Are you running ads on just one platform for your B2B clients? If so, you might be ...