Brands that adapt their strategies to make room for this new reality can build deeper, more sustainable relationships.

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Journal of Business Ethics, Vol. 168, No. 2, Thematic Symposium: Taking an Interdisciplinary View of Ethics in Consumption (January 2021), pp. 295-313 (19 pages) Literature on consumers' ethical ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...