His online profiles say Alexander was a student at the Academy of Art University in San Francisco when he came up with the Tahoe Heartbeat logo, which combines the outline of Lake Tahoe with a ...
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Outrage after Tahoe business owner attacks children of immigrants in racist commentsTahoe Heartbeat hats were ubiquitous in Lake Tahoe, sold everywhere from grocery stores to ski shops and immediately recognizable for the logo — an EKG line and an outline of Lake Tahoe.
The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...
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