One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Industry research shows label design is moving from a regulatory necessity to a central branding tool that can shape consumer preference. Analysts highlight that brands perceived as both meaningful ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The architect of the biggest change to nutrition labels in two decades is the founder of a pop culture and arts magazine that lists Daft Punk and David Bowie as contributors. He also once played a ...

In the wellness market, your product label is more than decoration—it’s a trust signal, a legal requirement, and a brand storyteller all in one. From aromatherapy candles to essential oil blends, the ...

The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Add Yahoo as a preferred source to see more of our stories on Google. Smuckers is giving one of its most popular items a makeover. For three decades, Smucker's jams and fruit spreads have been ...