If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

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If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The sale lasts until midnight on April 8 so definitely run — ...

Do you remember the L.O.L Surprise! dolls craze last holiday season? The packaged pink ball wrapped up with a surprise bug-eyed toy inside, along with its accessories, were top sellers for months both ...

LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...

Which gifts for kids who love L.O.L. Surprise! Dolls are best? L.O.L. Surprise! dolls can be found in just about any store that sells toys. L.O.L. stands for “Lil Outrageous Littles,” and they’re ...

Unboxing a rare LOL Surprise Winter Snow doll! Watch as we discover a special doll, even though she's missing her shoes! Join ...

This is a quote from one mother’s viral video response to a hidden feature of LOL Surprise! dolls, made by MGA Entertainment. The video, which went viral this summer, demonstrates the dolls’ water ...

For three years running, the Toy Fair in New York City has awarded the title of “Toy of the Year” to the same winner: MGA Entertainment (MGAE). On the occasion of his third win, founder and CEO Isaac ...

MGA Entertainment’s popular L.O.L. Surprise! collection of dolls are getting even sweeter with a collaboration with some favorite candies. The new collection, L.O.L. Surprise! Loves Mini Sweets, ...

A viral video was seen by 26 million people just this week, so many of you probably have. There's more than one video out there, each showing how when the dolls are dipped in cold water, they display ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...