“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Another defining ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...