Beam Global Spirits & Wine and Jim Beam Bourbon continue a unique take on marketing through a user-generated social media contest, named “The Remake,” in support of the recent airing of “The ...

Jim Beam’s new campaign focuses on the joy of hanging out with people at a bar and is the latest reflection of a key theme for alcohol advertising in recent months as a number of brands emphasize the ...

Leo Burnett has won back the Jim Beam global creative account, taking the business from incumbent Adam&Eve DDB. The Publicis Groupe agency had worked on the bourbon brand starting in 2016 before ...