Your typical jewelry ad has to elevate a murky quarter carat gem into a Captain Planet-esque omniforce of nature. That rock is simultaneously a sparking flint to relight the fires between your loins, ...

To capitalise on the ongoing wedding season in India, jewellery brands have come up with various campaigns. The narrative of all the ads is quite different, though. In an attempt to woo consumers and ...

Alex Kosene wasn’t thinking about making a television commercial when he wandered into Reis-Nichols Jewelers about a year ago. He just wanted someone to fix his watch. At the time, Reis-Nichols had no ...

A heartwarming new ad suggests that the unique bond between children and their mothers can be felt as much as seen. The ad, for Pandora Jewelry, shows a group of six children wearing blindfolds who ...

A dreamer of sorts, she loves wine, coffee and cinema but not in that order. An avid backpacker, she\'d rather take the road without a name than follow the mundane milestone. A foodie by choice, some ...

Several Bollywood celebrities such as Kritika Kamra, Alankrita Shrivastava, Shruti Seth, Tisca Chopra and others took to Twitter to hail a new ad, featuring a trans protagonist. Watch here. A ...

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India. The one-minute-40-second video charts the story of transition of a trans woman - an awkward ...

New Delhi: With the tagline “pure as love”, a recent unconventional jewellery ad that traces the journey of a trans woman has garnered immense love and praise from Bollywood celebrities and the common ...

India's ace designer, Sabyasachi seems to be always in the line of fire. After inviting wrath for his recent ‘Intimate Fine Jewellery’ collection, which was called out for denigrating the mangalsutra, ...